Analytics and Tracking Setup

The foundation layer: measurement that survives staff changes and platform updates. What you get: - GA4 or equivalent property configured with a documented event schema - Server side or tag manager setup for forms, calls and purchases - Consent mode and cookie banner wiring - Dashboard with the six numbers the business actually reviews - Written runbook: what each event means and who to call when it breaks Includes one follow-up session a month later to confirm nothing has drifted.